EMA shares video for new single ‘So Blonde’ & announces UK dates

EMA shares the video for new single ‘So Blonde’, taken from her anticipated new album The Future’s Void released on 7 April via City Slang.

Watch the striking clip directed by XBXRX band member Vice Cooler, with contributions from the internet’s queen of GIFs, Tumblr star Molly Soda HERE

EMA has announced a UK tour for June, including The Garage in London on the 3^rd.

EMA UK Dates:
Tue 3 June London The Garage
Wed 4 June Manchester Deaf Institute
Thu 5 June Leeds Brudenell Social Club
Fri 6 June Bristol The Lantern

“Easily the most bracing thing yet from an artist already more bracing than most.” – Pitchfork
“All kinds of awesome” – Drowned in Sound
“An industrial giant of a lead track that’s absolutely almighty in its intentions.” – This is Fake DIY
“Retaining the intensity of her debut, ‘Satellites’ is swathed in dark, Gothic tones with a near industrial hue.” – Clash

EMA kicked off 2014 with the indomitable new track ‘Satellites’ and today she reveals the second single from new album ‘The Future’s Void’, which comes out on April 7^th through City Slang.

Continuing to face the pitfalls of modern technological culture head on with this record, ‘So Blonde’ comes accompanied with a striking new clip;

“The smiling blonde white woman is the most exploited image in the world” said Erika M Anderson when asked to explain the new track & video. “How many bits do we have to reduce the dancing blonde babe to before she is no longer a symbol of sexiness? At what point do tits become simply bits?  And who owns the sparkly dolphin anyway?”

With this in mind, Erika, Vice & Molly set about creating a video that merges reality with the hyper-real version we see online.

“Venice has always been one of my favourite spots in the world; a magical place where no matter how much these rich assholes try to clean it up and present it as something it is not, it’s still this trashy beach landscape” explains Cooler.

Watch the video for ‘So Blonde’ on YouTube: http://youtu.be/GvyUN0P6yvk

If EMA’s last album Past Life Martyred Saints was an inward exploration of human relationships and their toll, The Future’s Void catapults them out into space, both thematically and musically. The album meditates on universal themes of how we interact with the wider world and how that interaction is increasingly modified by technology. Through collaboration with Leif Shackelford on production duties, the sound of this record reflects these themes and instead of using electronics to create a polished, airless environment, Anderson’s techno-future thrashes strongly between harsh tones and paranoia, to beautiful colour bursts and mellow guitar strums.
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The Future’s Void is a record that seeks to deal with the fact that certain ideas that once seemed futuristic are now the norm, while also trying to sidestep a lot of the musical tropes that come along with exploring technology. It straddles the ugly and animalistic, the pretty and civilised, the digital and the analog and the past and the present, resulting in a timeless and yet timely piece of work. And like any great punk record, it questions social convention and rebels against the status quo.

EMA continues to evoke a unique and ambitious sound that saw her rightfully recognised as one of the most singular artists to emerge in 2011, and is likely to send her back into the public consciousness once again in 2014.

Praise for Past Life Of Martyred Saints:
“Phenomenal debut album” 5/5 Sunday Times ‘CD of the Week’
“Blending roughness with beauty could be said to be EMA’s thing” ‘Debut Album of the Month’ 4/5 Uncut
“Deliriously woozy thrill-ride” 4/5 Mojo
“She’s already sailed miles past the ‘bright hope’ stage and is well on her way to lo-fi legend” Time Out
“Dark, devilish and utterly intriguing, this is an album to lose yourself in” 4/5 The Fly
“Masterful handling of each of the nine tracks makes this a truly one-off debut” 4/5 The Sun
“EMA’s raw power serves heartening evidence of a tough, fearless talent” The Independent  
“9/10” Loud & Quiet
“4/5” Stool Pigeon
“4/5” Financial Times
“A whole heap of Americana awesome” NME
“An enchanting listen… EMA could well become a new icon” Q
“Packed with epiphanies it may be, but this album invites one more: that of the listener discovering it” The Quietus
“You’re sucked into an ornate vortex of a true artist, who is not just making songs but building a planet for us to inhabit” Drowned in Sound
“EMA: she’s curse-inducingly good” The Guardian
“Past Life Martyred Saints is a remarkably accomplished record” 4/5 The Skinny
“She’s a wonder to behold” Pitchfork
“One of the year’s most important artists” SPIN

Links:
http://www.thefuturesvoid.net/
https://www.facebook.com/cameouttanowhere
https://twitter.com/EMAthorstar
http://instagram.com/_ema_usa_
http://emathefuturesvoid.tumblr.com/