Swamp Dogg announces new album, shares new track featuring vocals from Justin Vernon
SWAMP DOGG ANNOUNCES NEW ALBUM LOVE, LOSS, AND AUTO-TUNE, OUT 7 SEPTEMBER VIA JOYFUL NOISE
PRODUCED BY RYAN OLSON (POLIÇA, GAYNGS)
SHARES VIDEO FOR LEAD SINGLE ‘I’LL PRETEND’ FEATURING VOCALS FROM JUSTIN VERNON
“Swamp Dogg is a national treasure.”
Swamp Dogg
Watch the video for ‘I’ll Pretend’ (Directed by Isaac Gale and Ryan Olson) here:
https://www.youtube.com/watch?v=xMFTucgj8K4
In 1970 the Southern soul music maverick Jerry Williams, Jr. made the most radical move of his career. Frustrated with music business politics Williams reinvented himself as Swamp Dogg, an irreverent anti-hero smashing the conventions of commercial R&B music. That year saw him release two seminal works; Total Destruction to Your Mind, his post-apocalyptic take on the Muscle Shoals’ sound, with lyrics inspired by the revolutionary politics and psychedelic drugs of the late ‘60s as well as the collection of breakup songs he wrote and produced for Doris Duke under the title I’m A Loser.
Since then Swamp Dogg has continued to quietly, fervently develop a catalogue of music outside of genre and convention. His unpredictable and idiosyncratic releases tapping soul, disco, radical politics and subtle satire have seen him build a huge underground audience, while his bizarre album titles and wild cover art turned the average consumer off and his subversive lyrics earned him a spot on Richard Nixon’s infamous enemies list. He hasn’t looked back since.
Now, nearly fifty years after his debut release, Swamp Dogg stands on the precipice of another radical reinvention, at the age of 75 he’s set to dive headfirst and headstrong as ever into a world that none other than him could hope to pull off. His latest creation is titled Love, Loss, and Auto-Tune a nine song collection featuring production by Ryan Olson (Poliça, Gayngs) and digital effects by Justin Vernon. Love, Loss, and AutoTune finds Swamp Dogg’s bluesy southern soul colliding head-on with 21st Century electronic music production techniques.
Press shot by Erik Magidan Heck
The reference to auto-tune in the title is not incidental, the album’s sound is built around Swamp Dogg’s experimentation with the ubiquitous vocal processor. While auto-tune has become a fixture of the modern pop music landscape, this is Swamp Dogg’s first major exploration of the device. “Every time I listen to some new music that everybody thinks is the greatest thing since hot biscuits, it’s full of auto-tune,” Swamp Dogg says. His use of auto-tune technology is not gratuitous. Like Kanye West on 808s & Heartbreak, Swamp Dogg utilises the cold digital tone of auto-tune to convey a sense of emotional detachment during the album’s most anguished moments.
“The songs are about being lonely,” Swamp Dogg says of Love, Loss, and AutoTune. The feeling of loneliness is particularly palpable on lead single ‘I’ll Pretend,’ the lead single which features vocals from Justin Vernon. Swamp Dogg describes the song as a character study about “a guy sitting in a restaurant by himself losing his fucking mind because he’s hoping his woman is gonna walk by, but she’s at a Ramada Inn somewhere fucking somebody else to death”. Though brazen, often explicit and dripping in Dom Perignon ‘69 there’s a strikingly honest vulnerability and tongue-in-cheek self-deprecation to these songs that grounds them.
Giving up creative control isn’t the norm for Swamp Dogg. A fiercely independent artist, he is frequently the producer, writer, arranger, and label owner for most of the projects he touches. But Olson’s approach impressed him. “The first thing I thought was this white boy must be crazier than a motherfucker. But I listened to how deep he’d go experimenting with the music and I liked what he was doing,” Swamp Dogg says. Olson adds a range of inventive synth sounds and drum machines to Swamp Dogg’s sonic palette, as well as an impressively artful approach to arranging Swamp’s compositions. The result is a wildly fresh take on the classic Swamp Dogg sound. Swamp Dogg agrees, “I was knocked out by what I heard. I couldn’t believe it was me. It’s some of the greatest and most outrageous music I’ve ever heard come out of the Swamp Dogg.”
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Love, Loss, and Auto-Tune is a gem, a unique and unpredictable moment in the life of a unique and unpredictable artist that some consider a national treasure. “I might be the only one,” Swamp Dogg says. “But I think Swamp Dogg is a national treasure.”
Pre-order Love, Loss, and Auto-Tune here:
https://www.joyfulnoiserecordings.com/products/love-loss-and-auto-tune
Love, Loss, and Auto-Tune artwork by David McMurry
Tracklist:
1. Answer Me, My Love
2. Lonely
3. I’ll Pretend
4. I’m Coming With Lovin’ On My Mind
5. $$$ Huntin’
6. I Love Me More
7. Sex With You Ex
8. She’s All Mind All Mind
9. Star Dust